This program page is from the 2017 - 2018 academic catalog. To view the program in the current academic catalog click here.
  ASSOCIATE OF APPLIED SCIENCES DEGREE2017 - 2018
MASS COMMUNICATIONS
Journalism/New Media and Advertising
Award: Associate of Applied Sciences Degree
No. of credits required: 
60
For more information: Contact Prof. Claudia Brown, 443-412-2126, clbrown@harford.edu; Prof. Wayne Hepler, 443-412-2358 or whepler@harford.edu; or Admissions, 443-412-2109.

PROGRAM DESCRIPTION
Designed to prepare students for entry-level employment in journalism, social media, marketing, advertising or for transfer to a four-year institution. This program emphasizes a multimedia approach, including instruction in journalism, new media, advertising and marketing promotion.

PROGRAM GOALS
Upon completion of the Associate of Applied Sciences in Mass Communications degree students will be able to:
  1. Demonstrate media literacy;
  2. Appraise present-day media content, operation, regulation, impact, and/or implications;
  3. Apply current technology to produce or market media content;
  4. Convey ideas via electronic media.

EMPLOYMENT INFORMATION
Marketing and advertising account executives oversee the financial resources, administration, and campaign strategy of agency, digital media, online, and broadcast operations. Typical activities in this career field include creating social media and marketing campaigns, selling airtime, developing sales material, calling on clients, and developing online and multimedia presentations.

Entry-level positions in this field are promising. However, minimum standards and employment competition are high. Students are encouraged to prepare a portfolio and a résumé prior to seeking employment.


Note: The following codes identify courses which satisfy the General Education Degree Requirements:
  Behavioral/Social Science  Arts/Humanities
  Biological/Physical Science  English Composition
  Interdisciplinary and Emerging Issues  Mathematics
  Biological/Physical Laboratory Science
TO SATISFY THE DIVERSITY REQUIREMENT: Associate degree students must complete one 3-credit diversity course . It is recommended that students select one of the 3-credit , , course electives from those that also appear on the approved list of diversity course graduation requirements.
 

DEGREE REQUIREMENTS
Recommended Course Sequence

First SemesterCredits
CMST 101Speech Fundamentals 3
MC 103Television Studio Production  3
ENG 101English Composition 3
MC 105Introduction to Journalism 3
MC 101Introduction to Electronic Media * 
              or  
BA 101Introduction to Business  *3
Physical Education Elective 1
 Semester Total16
   
Second Semester Credits
ART 120Digital Foundations I 3
MC 102Audio Production 3
MC 204Video Production and Editing  3
MC 208Multimedia Journalism I 3
Mathematics Elective ***3
 Semester Total15
   
Third Semester   Credits
MC 201Writing for the Electronic Media 3
MC 207Digital Video I * 
              or  
BA 104Advertising and Sales Promotion *3
MC 210Introduction to Social Media 3
PHOT 101Black & White Photography I 3
Behavioral/Social Science Elective 3
 Semester Total15
   
Fourth Semester Credits
MC 104Electronic Media Performance   
              or  
MC 293Independent Media Project  
              or  
 General Elective **3
MC 209Multimedia Journalism II * 
              or  
BA 203Principles of Marketing *3
MC 284Field Project: Journalism/New Media and Advertising 3
Biological/Physical Lab Science Elective 4
Physical Education Elective 1
 Semester Total14
   

*Students, through advisement, may elect options toward journalism/new media or advertising promotion.
** General Elective upon advisement and chosen according to personal or career interests or to the requirements of the institution to which transfer is planned.
*** A four credit course in mathematics may be substituted.

FIELD TRIP STATEMENT
Courses in this program may require field trips.