Award: Associate of Applied Sciences Degree
For more information: Contact Prof. Claudia Brown, 443-412-2126, firstname.lastname@example.org; Prof. Wayne Hepler, 443-412-2358 or email@example.com; or Admissions, 443-412-2109.
|No. of credits required: |
Designed to prepare students for entry-level employment in journalism, social media, marketing, advertising or for transfer to a four-year institution. This program emphasizes a multimedia approach, including instruction in journalism, new media, advertising and marketing promotion.
Upon completion of the Associate of Applied Sciences in Mass Communications degree students
will be able to:
- Demonstrate media literacy;
- Appraise present-day media content, operation, regulation, impact, and/or implications;
- Apply current technology to produce or market media content;
- Convey ideas via electronic media.
Marketing and advertising account executives oversee the financial resources, administration, and campaign strategy of agency, digital media, online, and broadcast operations. Typical activities in this career field include creating social media and marketing campaigns, selling airtime, developing sales material, calling on clients, and developing online and multimedia presentations.
Entry-level positions in this field are promising. However, minimum standards and employment competition are high. Students are encouraged to prepare a portfolio and a résumé prior to seeking employment.
Note: The following codes identify courses which satisfy the General Education Degree Requirements:|
TO SATISFY THE DIVERSITY REQUIREMENT:
Associate degree students must complete one 3-credit
. It is recommended that students
select one of the 3-credit
from those that also appear on the approved list of
diversity course graduation requirements.
Recommended Course Sequence
*Students, through advisement, may elect options toward journalism/new media or advertising promotion.
** General Elective upon advisement and chosen according to personal or career interests or to the requirements of the institution to which transfer is planned.
*** A four credit course in mathematics may be substituted.
FIELD TRIP STATEMENT
Courses in this program may require field trips.