Award: Certificate in Business Management
No. of credits required: 
For more information: Contact Miriam Huddleston, 443-412-2426, mhuddleston@harford.edu; or Admissions, 443-412-2109.

The Business Management Marketing Certificate prepares students for employment in entry level marketing positions. The certificate enables students to obtain knowledge, skills, and competencies in the challenging business field of Marketing.

Students who complete this certificate have the option of incorporating these 24 credits into an Associate of Applied Science (A.A.S.) Business Management degree to satisfy their individual career goals.

Upon successful completion of this certificate program of study students will be able to:
  1. Examine different types of marketing mix components used in businesses and organizations.
  2. Identify trends in the market place and identify opportunities for creating value for customers through marketing strategies.
  3. Use information technology applications to develop business solutions related to marketing.
  4. Demonstrate marketing problem-solving skills in business decision making.
  5. Prepare for Associate of Applied Sciences (A.A.S.) degree in Business Management.

 NumberTitle Credits
 BA 101Introduction to Business 3   
 BA 103Public Relations 3   
 BA 104Advertising and Sales Promotion 3   
 BA 105Professional Selling 3   
 BA 203Principles of Marketing 3   
 BA 205Business Law 3   
 BA 210Business Computer Applications 3   
 BA 245Contemporary Issues in Business 3   
 Total Credits24  

Employment opportunities in the marketing field include professional selling, retail sales and management, advertising, public relations and marketing management. According to the Occupational Outlook Handbook, employment in the field of advertising, marketing, promotions, public relations, and sales managers is expected to grow 10% and add nearly 24,000 jobs through 2026.

Entry level position availability in the field is promising as major retailers are slated to provide the county with more than 1,000 new jobs. Minimum standards and employment competition are higher for supervisory positions in marketing.


Students earning a certificate from HCC must complete or demonstrate exemption from the following courses: ENG 003 and ENG 012, or ENG 018, and MATH 020. See graduation requirement details in this catalog for further information.

Business Management Marketing
Program Level - Undergraduate certificate
Program Length 1 year

Occupations: Advertising and Promotions Managers
CIP Code: 52.1401
SOC Code: 11-2011.00
Link to O*Net: http://www.onetonline.org/link/summary/11-2011.00

*How much will this program cost me?
In-State (in-county) Tuition and fees: $3,992.00
Out-of-State Tuition and fees: $6,165.00
Books and supplies: $1,353.00
On-campus room & board: not offered

*The amounts shown above include costs for the entire program, assuming normal time to completion. Note that this information is subject to change.

What financing options are available to help me pay for this program?
Financing for this program may be available through grants, scholarships, loans (federal and private) and institutional financing plans. The median amount of debt for program graduates is shown below:
Federal loans: *
Private education loans: *
Institutional financing plan: *

* Less than 10 graduates received loans. Median amounts are withheld to preserve the confidentiality of the loan recipients.

How long will it take me to complete this program?
The program is designed to take 18 months to complete. Of those that completed the program in 2016-2017, *% finished in 18 months.

*Less than 10 students completed this program in 2016-2017. The number who finished within the normal time has been withheld to preserve the confidentiality of the students.

What are my chances of getting a job when I graduate?
The job placement rate for students who completed this program in 2016-2017 is *%.

* This institution is not currently required to calculate a job placement rate for program completers.

Gainful Employment Disclosure Template: http://ww2.harford.edu/gedt/52.1401-GEDT.html