ASSOCIATE OF APPLIED SCIENCES DEGREE 2019 - 2020
AREA OF CONCENTRATION IN BUSINESS MANAGEMENT
BUSINESS MANAGEMENT
Marketing
Award: Associate of Applied Sciences Degree
No. of credits required: 
60
For more information: Contact Miriam Huddleston, 443-412-2426, mhuddleston@harford.edu; or Admissions, 443-412-2109.

PROGRAM DESCRIPTION
The Business Management program is designed to enable students to obtain knowledge, skills, and competencies in the challenging business fields of Marketing Management, Entrepreneurship, Human Resources Management, Administrative Professions, and Agribusiness.

Students have the option to complete certificates in each of these business management career fields initially. Upon successful completion of the certificate, students are able to incorporate the 24 credit hours earned into an Associate of Applied Science degree in Business Management to satisfy their individual career goals.

PROGRAM GOALS
Upon successful completion of this program of study students will be able to:
  1. Use the language of business and demonstrate effective and professional communication skills.
  2. Analyze ethical and social responsibilities in business decision making.
  3. Examine different types of business systems, organizations, management practices and theories related to the global economy.
  4. Demonstrate problem-solving skills in business decision making.
  5. Use information technology applications to develop business solutions.
  6. Demonstrate acquired proficiencies in a business or organizational setting.

REQUIRED COURSES
 NumberTitle Credits
 BA 101Introduction to Business  *3   
 BA 103Public Relations *3   
 BA 104Advertising and Sales Promotion *3   
 BA 105Professional Selling *3   
 BA 203Principles of Marketing *3   
 BA 205Business Law *3   
 BA 210Business Computer Applications *3   
 BA 245Contemporary Issues in Business *3   
 OS 116Communication Technologies  4   
 BA 107Principles of Supervision 
               or
 BA 109Principles of Management 3   
 CMST 105Interpersonal Communication 3   
 ENG 101English Composition 3   
 ENG 216Business Communications 3   
 PHIL 221Business Ethics 3   
 Behavioral/Social Science Elective 3   
 Biological/Physical Lab Science Elective 4   
 Arts/Humanities Elective 3   
 Mathematics Elective 3   
 General Elective3   
 Physical Education Elective 1   
 Total Credits60  

* Upon successful completion of these 24 credit hours, the student will be able to obtain a Business Management Marketing Certificate.


 

EMPLOYMENT INFORMATION
The Business Management Marketing program provides students with the fundamental knowledge and skills needed for careers in marketing. According to the Occupational Outlook Handbook, employment in the field of advertising, marketing, promotions, public relations, and sales managers is expected to grow 10% and add over 24,000 jobs through 2026. Job growth will be spurred by competition for a growing number of goods and services, both foreign and domestic, and the need to make one's product or service stand out in the crowd. In addition, as the influence of traditional advertising in newspapers, radio, and network television wanes, marketing professionals are being asked to develop new and different ways to advertise and promote products and services to better reach potential customers.

Employment positions in the marketing field are projected to grow by 8% over the next few years, according to the Maryland Department of Labor. Entry level position availability in the field, particularly in the Harford County region, is promising as major retailers are slated to provide the county with substantial new job growth. Minimum standards and employment competition are higher for supervisory positions in marketing management.